The ability to be able to get people’s attention has to be a major consideration. More so than ever before we need customers to be willing to make the effort to walk some distance to our Finance district café. There has to be a wow factor, something that makes an individual want to be in the space provided. There is a huge opportunity for great designers. Me-too designers who simply replicate every coffee shop you’ve ever seen have been made redundant. That means build out budgets need to be increased significantly. The need to create a sense of place is vital.